Template-Type: ReDIF-Article 1.0 Author-Name: Dorota Anderlová Author-Workplace-Name: Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic Author-Name: Michal Pšurný Author-Workplace-Name: Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic Title: Exploring the Importance of Emotions Within Consumer Behaviour on the Czech Luxury Cosmetic Market Abstract: In the last few decades, the role of emotions has been gaining importance across all industries when examining consumer's behavioural decisions. The impact that the emotions have on judgments, evaluations and decisions has long been important not only to psychology, but also to economic sciences. This paper aims to investigate the attitudes and behaviour of Czech women in regards to purchasing, using and their overall attitude to skincare products in the luxury segment, with special focus on emotions and social status as an influential factor. A targeted questionnaire was applied as a base to gain relevant quantitative data. Quantitative data were collected from 782 cosmetics consumers in luxury perfumeries all over the Czech Republic. Data were evaluated by means of descriptive statistics, dependencies were expressed by contingency (Chi-Square Test) and customer segmentation was managed by cluster analysis (k-means method, Euclidian distance). The obtained data clearly shows the significant importance of emotions and social value to certain female consumer segments. The research results provided valuable insights and information for the producers, marketers and managers to understand consumer attitudes, behaviour and social trends in the skincare cosmetics perfumery market and will help them to develop products, marketing and business strategies that are tailor-made to actual consumer needs and desires. Keywords: emotions, consumer behaviour, segmentation, skincare, influencing factors, luxury, cosmetics Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 363-372 Volume: 68 Issue: 2 Year: 2020 DOI: 10.11118/actaun202068020363 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020363.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020363.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-202002-0008.txt Handle: RePEc:mup:actaun:actaun_2020068020363 Template-Type: ReDIF-Article 1.0 Author-Name: Martin Kedron Author-Workplace-Name: Department of Accounting and Taxes, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic Title: Goodwill and Its Effect on Share Price of Manufacturing and Nonmanufacturing Companies Abstract: This research examines how goodwill is relevant to share price on a sample of European companies with goodwill. The dataset includes 7,253 European companies broken down by sector according to the NACE classification in the period 2009-2017. Linear regression analysis was used to identify the effect of goodwill on share price. It was found out that goodwill has a positive effect on share price in manufacturing companies. These results suggest that the information contained in goodwill should be more identified to provide users of reporting with more information. Keywords: primary goodwill, secondary goodwill, intangible assets, sectors of intangible assets Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 373-381 Volume: 68 Issue: 2 Year: 2020 DOI: 10.11118/actaun202068020373 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020373.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020373.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-202002-0009.txt Handle: RePEc:mup:actaun:actaun_2020068020373 Template-Type: ReDIF-Article 1.0 Author-Name: Kristína Kočišová Author-Workplace-Name: Department of Banking and Investment, Faculty of Economics, Technical University of Košice, Němcovej 32, 040 01 Košice, Slovak Republic Author-Name: Jakub Sopko Author-Workplace-Name: Department of Banking and Investment, Faculty of Economics, Technical University of Košice, Němcovej 32, 040 01 Košice, Slovak Republic Title: The Efficiency of Public Health and Medical Care Systems in EU Countries: Dynamic Network Data Envelopment Analysis Abstract: Our paper analyses the technical efficiency and the change in the efficiency of the healthcare systems in 23 European Union (EU) countries between 2008 and 2016 based on the data published by OECD. We apply Dynamic Network Data Envelopment Analysis (DNDEA) to assess the efficiency of the medical care system and public health system, together with overall healthcare system efficiency. The findings suggest that the efficiency of public health systems in 2016 were higher than the efficiency of medical care systems in the same year only in Denmark. In the case of France, Hungary, Ireland, Lithuania, Poland, Portugal, Spain and the United Kingdom, the medical systems were more efficient. The model marked Austria, Czech Republic, Estonia, Finland, Germany, Greece, Italy, Latvia, Luxembourg, Netherlands, Slovak Republic, Slovenia and Sweden as efficient in terms of the medical care system as well as the public health system in 2016. Keywords: health, data envelopment analysis, DNDEA, European Union, efficiency Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 383-394 Volume: 68 Issue: 2 Year: 2020 DOI: 10.11118/actaun202068020383 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020383.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020383.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-202002-0010.txt Handle: RePEc:mup:actaun:actaun_2020068020383 Template-Type: ReDIF-Article 1.0 Author-Name: Zuzana Lušňáková Author-Workplace-Name: Department of Management, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr. A. Hlinku 2, 949 76 Nitra, Slovak Republic Author-Name: Silvia Lenčéšová Author-Workplace-Name: Department of Management, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr. A. Hlinku 2, 949 76 Nitra, Slovak Republic Author-Name: Veronika Hrdá Author-Workplace-Name: Department of Management, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr. A. Hlinku 2, 949 76 Nitra, Slovak Republic Author-Name: Mária Šajbidorová Author-Workplace-Name: Department of Management, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr. A. Hlinku 2, 949 76 Nitra, Slovak Republic Title: Innovative Processes Within Communication and Motivation, Work Environment Care and Creativity Support of Human Resources Abstract: The given issue applied in the practise of food businesses in Slovakia is very actual. The objective reason is especially the fact that the food businesses are producers of domestic foodstuffs, production of which is considered very important not only from nutritional point of view for the population and availability of quality domestic products but from sustainability of employment in this branch, development and application of quality, qualified and committed employees, point of view as well. The objective of the paper is to find out how food businesses working in Slovakia implement and use new trends, in selected areas of human resource management, in reality. The research actively included 453 food businesses from all the Slovakia. The statistical relations and correlations between variables were performed by Cronbach alpha, Spearman test, Kruskal-Walis test using programs EXCEL and SAS Enterprise Guide 7.1. We found out that food businesses in Slovakia show significant reserves and shortcomings in a practical application of new trends within human resource management despite of the fact that their representatives realize the importance of human resources. In the conclusion, we provide suggestions and recommendations to improve the company practise. Keywords: communication, motivation, creativity support, work environment, human resource management, new trends Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 395-405 Volume: 68 Issue: 2 Year: 2020 DOI: 10.11118/actaun202068020395 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020395.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020395.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-202002-0011.txt Handle: RePEc:mup:actaun:actaun_2020068020395 Template-Type: ReDIF-Article 1.0 Author-Name: Titanilla Oravecz Author-Workplace-Name: Marketing Department, Faculty of International Management and Business, Budapest Business School, H-1165, Budapest, Diósy Lajos u. 22-24., Hungary Author-Name: Laszlo Mucha Author-Workplace-Name: Doctoral School of Management and Business, Szent István University, H-2100, Gödöllő, Páter Károly utca 1., Hungary Author-Name: Robert Magda Author-Workplace-Name: Department of Microeconomics, Faculty of Economics and Social Sciences, Szent István University, H-2100, Gödöllő, Páter Károly utca 1., Hungary Author-Name: Gedeon Totth Author-Workplace-Name: Marketing Department, Faculty of International Management and Business, Budapest Business School, H-1165, Budapest, Diósy Lajos u. 22-24., Hungary Author-Name: Csaba Bálint Illés Author-Workplace-Name: Institute of Business Economics, Leadership and Management, Faculty of Economics and Social Sciences, Szent István University, H-2100, Gödöllő, Páter Károly utca 1., Hungary Title: Consumers' Preferences for Locally Produced Honey in Hungary Abstract: Sustainability is considered in relation to the consumption of local food. Consumers have recently become more concerned about food safety, including potential impurities in Asian honey. Some consumers believe that eating local honey products might be a way to avoid food safety risks. Food security is also guaranteed by certification marks that create confidence in consumers, and help their decisions in buying.The aim of the paper is to identify the main characteristics of Hungarian consumer preferences when buying honey. In this article we analyse the consumer behaviour of Hungarian hive products. This study was supported by the data from a nationwide consumer survey carried out in 2016. A total of 1584 subjects participated in this survey, the sample is representative for gender, age and highest level of education in Hungary. The results of our study show the actual potential consumers of the Hungarian honey products. Based on the results, the consumers we interviewed consider the consumption of honey of Hungarian origin very important, and they prefer to purchase these products directly or indirectly from the beekeepers. Well-informed consumers in terms of honey certification marks consider some features of honey (Hungarian origin; region of origin; brand, producer name; certification marks) significantly more important than uninformed consumers. Awareness of the certification marks helps consumer decisions which are confirmed by the fact that consumers who are informed about honey certification marks were not affected by honey counterfeits. Keywords: consumer, consumer behaviour, certification marks, honey consumption, local food, retail, sustainability Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 407-418 Volume: 68 Issue: 2 Year: 2020 DOI: 10.11118/actaun202068020407 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020407.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020407.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-202002-0012.txt Handle: RePEc:mup:actaun:actaun_2020068020407 Template-Type: ReDIF-Article 1.0 Author-Name: Anatoliy Tryhuba Author-Workplace-Name: Faculty of Mechanics and Power Engineering, Lviv National Agrarian University, str. Vladimir the Great, 1, Dublyany, Zhovkva district, Lviv region, 80381, Ukraine Author-Name: Roman Ratushny Author-Workplace-Name: Institute of Civil Defence, Lviv State University of Life Safety, str. Kleparovska, 35, Lviv, 79007, Ukraine Author-Name: Inna Tryhuba Author-Workplace-Name: Faculty of Agrotechnology and Ecology, Lviv National Agrarian University, str. Vladimir the Great, 1, Dublyany, Zhovkva district, Lviv region, 80381, Ukraine Author-Name: Nazar Koval Author-Workplace-Name: Institute of Civil Defence, Lviv State University of Life Safety, str. Kleparovska, 35, Lviv, 79007, Ukraine Author-Name: Igor Androshchuk Author-Workplace-Name: Faculty of Ecology, Tourism and Electrical Engineering, Lutsk National Technical University, str. Lvivska, 75, Lutsk, 43018, Ukraine Title: The Model of Projects Creation of the Fire Extinguishing Systems in Community Territories Abstract: The state of the united Ukrainian territorial communities fire extinguishing systems and trends in their development have been analyzed. The the united territorial communities development expediency scientific-methodical bases and service model of fire extinguishing systems projects has been proved. Developed scientific-methodical bases and service model take into account features of changing project environment of the projects in relation to the united territorial community fire extinguishing systems projects model, based on the prediction variability in reference to the fires number and type, take into account the roads condition and provide fire extinguishing systems in the desired state. Based on the united territorial community fire extinguishing systems algorithm service model project computer program has been developed. The proposed computer program provided an opportunity to substantiate trends in organizational-technological parameters values of the fire extinguishing systems projects regarding combined territorial communities. Regularities of changes in reference to organizational and technological indicators of the projects value concerning the fire extinguishing systems has been developed for conditions of Zhovtanets united territorial community. Keywords: service model, project, fire extinguishing system, territorial community, configuration Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 419-431 Volume: 68 Issue: 2 Year: 2020 DOI: 10.11118/actaun202068020419 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020419.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020419.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-202002-0013.txt Handle: RePEc:mup:actaun:actaun_2020068020419 Template-Type: ReDIF-Article 1.0 Author-Name: Michael Lang Author-Workplace-Name: Department of Management, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic Title: Business Model Innovation Approaches: A Systematic Literature Review Abstract: The goal of this paper is to evaluate the current academic approaches in the field of business model innovation. By conducting a systematic literature review, 31 academic approaches are identified and compared using the dimensions of business model and process model. In addition, the research concentrates on organizational mindset and to what extend it is considered in current approaches. Among other findings, the research proves that all analyzed studies vary in terms of focus, level of detail and content in the perspectives of business and process model. In particular, organizational mindset is mentioned in four out of the 31 studies as an important success factor of business model innovation, whereas only one approach is dealing with organizational mindset in its process model. This indicates that overcoming the organizational mindset as a main barrier in business model innovation is not systematically integrated in any of the selected studies.In summary, the findings of this paper highlight that the current research in the field of business model innovation is not sufficient and further research has to follow. Thus, three research gaps are identified. First, the lack of level of detail concerning business and process model. Secondly, the lack of business innovation approaches for specific industries. Finally, the lack of systematic integration of organizational mindset in business model innovation approaches. Keywords: business systematic literature review, strategy, business model, business innovation, organizational mindset, dominant logic Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 435-449 Volume: 68 Issue: 2 Year: 2020 DOI: 10.11118/actaun202068020435 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020435.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020435.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-202002-0014.txt Handle: RePEc:mup:actaun:actaun_2020068020435 Template-Type: ReDIF-Article 1.0 Author-Name: Jan Vrána Author-Workplace-Name: Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic Author-Name: Stanislav Mokrý Author-Workplace-Name: Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic Title: Haptics and its Effect on Consumers' Intentions Using Neuroscientific Methods: Literature Review Abstract: The haptic properties of a product have mostly been underestimated with most studies focusing on visual aspects of objects. Nonetheless, in the last years, it has been found that tactile stimuli are in some cases even more important than the visual ones. However, the traditional paper-based surveys cannot fully and objectively examine their effects on consumers. Therefore, neuroscientific methods, which overcome these obstacles, are becoming more used but there is still only a small number of studies focusing on the effect of haptics in marketing. Using the keywords haptics, tactile input, EEG, fMRI and tactile, seven relevant studies have been found and used in this literature review, out of which four have used EEG and three fMRI. Thus, the main objective of this paper is to review the research that has been already conducted and to identify the areas in which further research should be made and the neuroscientific methods which could be used. Keywords: haptics, tactile, tactile input, electroencephalography (EEG), fMRI Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 451-457 Volume: 68 Issue: 2 Year: 2020 DOI: 10.11118/actaun202068020451 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020451.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun202068020451.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-202002-0015.txt Handle: RePEc:mup:actaun:actaun_2020068020451