Template-Type: ReDIF-Article 1.0 Author-Name: Ladislav Jirků Author-Workplace-Name: Vysoká škola polytechnická v Jihlavě, Tolstého 16, 586 01 Jihlava, Česká republika Author-Name: Jana Koblihová Author-Workplace-Name: Ústav managementu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika Author-Name: Bohumil Minařík Author-Workplace-Name: Ústav demografie a aplikované statistiky, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika Title: Czech students and EU - knowledge and views Title: Čeští studenti a EU - znalosti a názory Abstract: The paper deals with the results of a pilot study themed "Czech students and EU", which adumbrated a prepared extensive research in graduation years of secondary schools of the region Vysočina on the occasion of the Czech chairmanship in the European Union in the first half-year of 2009. The pilot study included 362 students of the Polytechnic College in Jihlava. Its objective consisted particularly in the rectification of a questionnaire and exploratory research into relationships between the knowledge and opinion parts of questionnaires even within the both mentioned parts by means of factor analysis and methods of structural modelling. With respect to the considerable number of respondents and standard conditions, which were ensured at completing the questionnaires it is not possible to ignore even results concerning the knowledge and views of the group of respondents as a whole as well as particular specific segments. Our research was inspired by a "Eurobarometer", but with respect to a fact that (unlike the Standard Eurobarometer) it refers to a specific target group, ie studying young people, it concerns only partly and only in some questions comparable examination. Therefore, the questionnaire (in contrast to Eurobarometer) involves also the knowledge part. This part includes eight fields. With respect to the study orientation of the respondents surprisingly worse results occur particularly in fields Institution, politics and law of EU (30% successfulness) and Economy and finance of EU (37% successfulness). On the contrary, the highest successfulness (of course, only relatively) was noted in fields Culture, education and sport in EU (63%). Generally, knowledge of students can be unambiguously evaluated as poor. The opinion part includes in total 20 items, which are divided into five fields. In particular respondents, sex, the size of the place of residence, political profile, social group of a household, ideas of a future carrier, knowledge of languages and interest in problems of EU were determined by means of identification questions. As for the opinion part, it is possible to state that opinions of students are not too marked (answers in the central part of an evaluation scale predominate but, at the same time, all values of the scale were used in all questions) and differences between segments of respondents are generally insignificant. The subject of the paper is particularly aimed at the analysis of results of the opinion part, in the concrete eight items from two fields (Social dimension of EU and Me and EU). For the first area, segments were compared according to sex and political orientation and for the second area, according to sex, language knowledge and interest in EU problems. Keywords: European Union, Eurobarometer, Czech Republic, questionnaire survey, university students, knowledge, views, expectation Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 65-74 Volume: 57 Issue: 3 Year: 2009 DOI: 10.11118/actaun200957030065 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030065.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030065.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-200903-0006.txt Handle: RePEc:mup:actaun:actaun_2009057030065 Template-Type: ReDIF-Article 1.0 Author-Name: Ľubica Kubicová Author-Workplace-Name: Katedra marketingu, Fakulta ekonomiky a manažmentu, Slovenská poľnohospodárska univerzita, Tr. A. Hlinku 2, 949 76 Nitra, Slovenská republika Title: Development of expenditures for foodstuffs in consideration of the number of maintained children Title: Vývoj výdavkov na potraviny so zreteľom na počet nezaopatrených detí Abstract: The paper describes the income analyses and consumer demand analyses for foodstuffs, mainly meat and meat products of the childless and households with more maintained children in SR. Following the carried out analysis we can state that compared with the childless families the expenditures for foodstuffs in families with maintained children are by 40 % lower for commodities such as meat, fish, fruits, vegetables. Potatoes only reach a 50 % share in childless households. The demand for meat in total was price elastic within all groups of households (Epi = -1.01 to -1.57) and for pork the price elastic demand was observed only with one maintained child (Epi = -1.292) and in households with three and more maintained children (Epi = -1.179). The demand for poultry with regard to the change of the own price (Epi= -1.011) and emoluments (EI = 1.001) developed proportionally. Keywords: income, foodstuffs expenditures, price and income elasticity, cross price elasticity, childless households and households with more than one maintained child Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 75-84 Volume: 57 Issue: 3 Year: 2009 DOI: 10.11118/actaun200957030075 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030075.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030075.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-200903-0007.txt Handle: RePEc:mup:actaun:actaun_2009057030075 Template-Type: ReDIF-Article 1.0 Author-Name: Dagmar Kudová Author-Workplace-Name: Ústav managementu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika Title: Strategic management of University sports club of MUAF in Brno Title: Strategické řízení Vysokoškolského sportovního klubu MZLU v Brně, o. s. Abstract: Paper deals with questions of management of university sports clubs in the Czech Republic. We may summarize the strategic management of University sports clubs into several points in which the club management should clearly answer the following key questions: the function of the club (the purpose of its existence), unequivocally defined strategy of the organisation, who are the clients of the club, what are the financial sources, what processes and steps lead towards accomplishment of the mission, what are the provided values and last but not least, is there any possible professional development of trainers and representatives. Paper also includes a practical application of the BSC model on management of University Sports Club of MUAF in Brno. Keywords: strategic management, Balanced Scorecard, sports management, university sports clubs Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 85-88 Volume: 57 Issue: 3 Year: 2009 DOI: 10.11118/actaun200957030085 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030085.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030085.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-200903-0008.txt Handle: RePEc:mup:actaun:actaun_2009057030085 Template-Type: ReDIF-Article 1.0 Author-Name: Ľudmila Nagyová Author-Workplace-Name: Katedra marketingu, Slovenská poľnohospodárska univerzita v Nitre, Tr. A. Hlinku 2, 949 76 Nitra, Slovenská republika Author-Name: Patrik Rovný Author-Workplace-Name: Katedra marketingu, Slovenská poľnohospodárska univerzita v Nitre, Tr. A. Hlinku 2, 949 76 Nitra, Slovenská republika Author-Name: Jana Stávková Author-Workplace-Name: Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika Author-Name: Martina Uličná Author-Workplace-Name: Katedra štatistiky a operačného výskumu, Slovenská poľnohospodárska univerzita v Nitre, Tr. A. Hlinku 2, 949 76 Nitra, Slovenská republika Author-Name: Ľudmila Maďarová Author-Workplace-Name: Katedra odborného jazykového vzdelávania, Slovenská poľnohospodárska univerzita v Nitre, Tr. A. Hlinku 2, 949 76 Nitra, Slovenská republika Title: Consumer perception of bread quality Title: Vnímanie kvality chleba spotrebiteľom Abstract: The aim of this paper is to evaluate consumers' perception of bread quality in Slovakia. Bread belongs to essential foodstuffs and we all have it served on our table every day.Cereal products keep their importance in people's nutrition mainly because of their preventive effects on health. They saturate about 40 % of the daily energy need of an average European, who in average acquires from cereals about 30 % of proteins, vitamin B1, niatin and phosphorus, around 1/6 of fats (out of it 19 % of linol acid), almost 60 % of saccharides, 1/4 iron and about 13 % of vitamin B2 and calcium. If we add some cereal fiber which is an effective prevention factor of cardiovascular diseases, metabolic and oncological diseases of colon and anus, we will get a complex picture about positive effects of cereals in our nutrition. If we were to mark any foodstuff which has been accompanying the mankind in the course of history, it could be bread. Its consummation is spread in the whole world. Only the ones who once suffered from its lack have recognized its value.It results from our research that consumers in Slovakia prefer consuming the wheat-ray bread (38.5 %). The respondents - consumers prefer at choosing buying bread in terms of the external, subjective factors, the overall shape when choosing bread (45 %) and dark color of crust (25 %). They showed minimum interest in white color crust and packaging size. In terms of the internal, objective factors, the most important factor for respondents, for women as well as for men was freshness of foodstuffs followed by fiber (with a big difference) (12.82 %).Almost 60 % of bread consumers claimed that they did not have any possibility to obtain the required information regarding bread in supermarkets and hypermarkets because it is not possible to find professional staff providing them with the required information. A different situation is in the classical, small, self-service, and specialized stores, where personal contact of a shop-assistant and a customer is more often. Results of the performed marketing research of consumer behavior in the market with bakery products will become a sort of the initial basis for departments involved in the research. The team of co-authors have the task to define bread quality on the basis of chemical analyses in accordance with consumers needs. Keywords: consumer, bread, quality, external - subjective characteristics, internal - objective characteristics Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 115-122 Volume: 57 Issue: 3 Year: 2009 DOI: 10.11118/actaun200957030115 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030115.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030115.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-200903-0012.txt Handle: RePEc:mup:actaun:actaun_2009057030115 Template-Type: ReDIF-Article 1.0 Author-Name: Milan Stehlík Author-Workplace-Name: Ústav aplikované statistiky, JKU Linz, Freistädter Straße 315, A-4040 Linz a. D., Rakousko Author-Name: Luboš Střelec Author-Workplace-Name: Ústav statistiky a operačního výzkumu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika Title: On normality assumptions for claims in insurance Title: K předpokladům normality pojistných událostí Abstract: The aim of this paper is to discuss effects of deviations from hypothetized normality. Two models are considered, one is the first pension pillar (and we consider here very small samples, which plays some role at start of some pension system or at early phases of it) and second one of modeling for IBNR (here we consider mid-samples). We will show that at early phases of 1st pension pillar in Slovakia the estimation of upper probability of oversizing of critical constant given by Potocký and Stehlík, 2005, fits well. For the case of IBNR reserves, the date given by Stelljes, 2006, are significantly more skewed and thus further research is needed for appropriate modelling of these reserves. Keywords: IBNR, pension pillar, classical tests of normality, robust tests of normality, modified tests of normality Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 141-146 Volume: 57 Issue: 3 Year: 2009 DOI: 10.11118/actaun200957030141 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030141.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030141.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-200903-0015.txt Handle: RePEc:mup:actaun:actaun_2009057030141 Template-Type: ReDIF-Article 1.0 Author-Name: Ladislav Stejskal Author-Workplace-Name: Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika Author-Name: Jana Stávková Author-Workplace-Name: Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika Title: Consumer decision making simulation Title: Modelování spotřebitelských rozhodnutí Abstract: Aim of the paper is to delimitate a partial procedure in the process of modelling and simulation of decision-making results took by individual market subjects. Article's fundamental is an elemental example of agent system (and derivatively multiagent system) utilization by means of computer technology, which represents so-called computer malingering or computer simulation method. Next to classical word argumentations and mathematically-statistical methods this approach represents a relatively new tool applicable in social sciences (principle of autonomous agent was described in the year 1986).Application is effected by the help of freely accessible software tool. Model's dynamics consists in random selections of agents pair where probability tells whether they will interact or not. Interaction in this case means copying of so-called cultural characteristics.Introduced construction's output is verification of predicament which says that taking-over postures, behaviour standards, opinions etc. in population though leads to diffusion of definite cultural pattern, nevertheless doesn't lead to populations' homogenization.In conclusion the deterministic character of introduced application is being specified. Also the direction of next progress at work with it this construction is being foreshadowed. Authors are aware of multiple enlargement necessity of characteristics variety and values that the characters may take. This goes hand in hand with mounting of whole process to the context with next methods dealing wiht motives forming consumer's decisions. Keywords: consumer behaviour, decision making modelling, computer simulation Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 147-152 Volume: 57 Issue: 3 Year: 2009 DOI: 10.11118/actaun200957030147 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030147.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030147.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-200903-0016.txt Handle: RePEc:mup:actaun:actaun_2009057030147 Template-Type: ReDIF-Article 1.0 Author-Name: Zuzana Šajbidorová Author-Workplace-Name: Katedra marketingu, Fakulta ekonomiky a manažmentu, Slovenská poľnohospodárska univerzita, Tr. A. Hlinku 2, 949 76 Nitra, Slovenská republika Author-Name: Jozef Lušňák Author-Workplace-Name: Katedra marketingu, Fakulta ekonomiky a manažmentu, Slovenská poľnohospodárska univerzita, Tr. A. Hlinku 2, 949 76 Nitra, Slovenská republika Title: Fruit labeling and difference between home made and imported soft climate fruit from Slovak consumer point of view: case study from Nitra region Title: Označovanie ovocia a rozdiel medzi domácim a dovezeným ovocím mierneho pásma z pohľadu slovenského spotrebiteľa: prípadová štúdia z nitrianskeho regiónu Abstract: Fruit consumption and production in Slovakia was very low for many years and it is still decreasing. Paradoxically, population consume less fruit today as it was in 1990 although the supply of home made and imported fresh fruit has got better.The aim of the paper is to identify and analyse the attitude and behaviour of Slovak fruit consumer from Nitra region on the basis of questionnaire research. The main task is consumer perception of information about fruit and also difference between home made fruit from Slovakia and imported soft climate fruit from abroad. We have used an association analysis to find out dependence between individual answers and respondent identification characteristics (gender, age, education, residency).As a result the interest in fruit place of origin depends on the age of respondent and thereby on the previous fruit purchase experience - negative or positive one, respondent opinion of fruit quality class labeling in stores in Slovakia depends on respondents residency, prefering of home made soft climate fruit by its purchase in comparison to imported fruit depends on the age (previous experience) of respondent - consumer. Keywords: soft climate fruit, Slovak consumer, fruit labeling, home made fruit, imported fruit Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 165-172 Volume: 57 Issue: 3 Year: 2009 DOI: 10.11118/actaun200957030165 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030165.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030165.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-200903-0018.txt Handle: RePEc:mup:actaun:actaun_2009057030165 Template-Type: ReDIF-Article 1.0 Author-Name: Jana Turčínková Author-Workplace-Name: Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika Author-Name: Jana Stávková Author-Workplace-Name: Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika Title: Changes in consumer behavior on the market with food Title: Změny chování spotřebitelů na trhu s potravinami Abstract: Czech Republic has experienced significant changes on the market with food in last two decades. The paper presents summary of results of conducted analyses focusing on changes in levels of most important food categories, changes in consumer preferences, and suggests what trends we can expect in the near future. The analyses were based on date from Czech Statistical Office Yearbooks, EUROSTAT, INCOMA and GfK, and data from primary researches conducted on sample of total 2522 households in the Czech Republic through questionnaire researches in 2005, 2006 and 2007. The results show that in the Czech Republic, the ratio of expenditures for food out of total consumer expenditures is slowly decreasing and advances to (still lower) level typical for traditional EU countries. We have experienced growth of demand for products with higher added value; customers put more emphasis on perceived quality, longer durability and special product characteristics. Czech consumers increase their consumption of vegetables and fruit, bottled beverages, wine and alcoholic beverages, cheese, they decreased their consumption of meat (in total), milk and potatoes, stagnation was typical for bakery products, sugar and fats and oils. Development in all social classes was very similar. For the future, we can expect growing interest for food products in smaller packages and targeted at specific needs, growing demand for food products with higher added value, consumption of food formerly unusual for the Czech, more frequent out-of-home eating, and growing differences between individual segments of social groups, mainly due to uneven income distribution. Keywords: changes, consumer behavior, Czech Republic, food, habits Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Pages: 173-178 Volume: 57 Issue: 3 Year: 2009 DOI: 10.11118/actaun200957030173 File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030173.html File-Format: text/html File-URL: http://acta.mendelu.cz/doi/10.11118/actaun200957030173.pdf File-Format: Application/pdf X-File-Ref: http://acta.mendelu.cz/RePEc/mup/references/acu-200903-0019.txt Handle: RePEc:mup:actaun:actaun_2009057030173