Acta Univ. Agric. Silvic. Mendelianae Brun. 2019, 67, 535-544
Published online 2019-04-29

Behaviour of Stakeholders in Different Destination Networks – Three Cases from the Czech Republic

Markéta Novotná, Andrea Holešinská

Department of Regional Economics and Administration, Institute of Tourism, Faculty of Economics and Administration, Masaryk University, Lipová 41a, 601 77 Brno, Czech Republic

Received September 24, 2018
Accepted January 28, 2019

The research paper gives a detailed understanding of mutual interactions in a different socio‑cultural and economic context. The research focuses on network relations established due to the participation in a tourism product. The aim is to identify behaviour of the key stakeholders in destination development from the network perspective in the conditions of three different Czech destinations. The cases represent diverse spatial categories, which can be classified as urban, mountain, and multifunctional region. The applied network analysis provides relevant results to describe cooperative relationships among stakeholders in the selected destinations with a diverse structure and internal relations. The interactions among the stakeholders arise from their mutual trust and willingness to cooperate. Moreover, they are associated with the external environment. The results also highlight the behaviour of the stakeholders from the public sector in initiating cooperative activities.


This article was supported by the project Specific Univeristy Research at Masaryk University in Brno no. MUNI/A/1101/2017.


59 live references