Acta Univ. Agric. Silvic. Mendelianae Brun. 2016, 64, 617-626
Published online 2016-05-04

Shopping Behaviour of Generation Y: A Comparison of Czech Republic and Slovakia

Petra Klapilová Krbová

Department of Marketing and Business, Faculty of Economics, VŠB-Technical University of Ostrava, 17. listopadu 15/2172, 708 33 Ostrava-Poruba, Czech Republic


1. APEK. ©2014. What are the customers’ demands on online shops? [in Czech: Co zákazníci chtějí od eshopu – infografika]. [Online]. Available at: [Accessed: 2015, August 15].
2. BEDNALL, D., VALOS, H., ADAM, S. M. and McLEOD, C. 2012. Getting Generation Y to Attend: Friends, Interactivity and Half-time Entertainment. Sport Management Review, 15(1): 80–90. Science Direct. [Online]. Available at: [Accessed: 2015, May 12].
3. BERGH VAN DEN, J. and BEHRER, M. 2011. How Cool Brands Stay Hot. Branding to Generation Y. London: Kogan Page.
4. CARR, A. and LY, P. 2009. “More than words”: Screencasting as a reference tool. Reference Services Review, 9(37): 408–420. Emerald Insight. [Online]. Available at: [Accessed: 2015, January 11]. <>
5. JAIN, V. and PANT, S. 2012. Navigating Generation Y for Effective Mobile Marketing in India: A Conceptual Framework. International journal of mobile marketing, 7(3): 56–65. Ebsco Host. [Online]. Available at: [Accessed: 2015, January 11].
6. MANDHLAZI, L., DHURUP, M. and MAFINI, C. 2013. Generation Y Consumer Shopping Styles: Evidence from South Africa. Mediterranean Journal of Social Sciences, 4(14): 153–164. Mediterranean Journal of Social Sciences. [Online]. Available at: [Accessed: 2015, January 14].
7. MANGOLD, W. G. and SMITH, K. T. 2012. Selling to Millennials with Online Reviews.Business Horizons, 55(2): 141–153. Science Direct. [Online]. Available at: [Accessed: 2015, January 15]. <>
8. MEDIAGURU. ©2015. Who are young people nowadays? [in Czech: Jací jsou dnešní mladí?]. [Online]. Available at: [Accessed: 2015, January 25]
9. NOBLE, M. S., HAYTKO, D. L. and PHILIPS, J. 2009. What Drives College-age Generation Y consumers? Journal of Business Research, 62(6): 617–628. Science Direct. [Online]. Available at: [Accessed: 2015, May 12]. <>
10. OMNICOM MEDIA GROUP. 2011. OMG Proprietary Millennials Study. [Online]. Available at: [Accessed: 2015, May 15].
11. PARMENT, A. 2013. Generation Y vs. Baby Boomers: Shopping Behavior, Buyer Involvement and Implication for Retailing. Journal of Retailing and Consumer Services, 20(2): 189–199. Science Direct. [Online]. Available at: [Accessed: 2015, May 11]. <>
12. PENTECOST, R. and ANDREWS, L. 2010. Fashion Retailing and the Bottom Line: The Effects of Generational Cohorts, Gender, Fashion Fanship, Attitudes and Impulse Buying on Fashion Expenditure. Journal of Retailing and Consumer Services, 17(1): 43–52. Science Direct. [Online]. Available at:[Accessed: 2015, May 15]. <>
13. SOX, C. B., KLINE, S. F. and CREWS, T. B. 2014. Identifying best practices, opportunities and barriers in meeting planning for Generation Y. International Journal of Hospitality Management, 36(1): 244–254. Science Direct. [Online]. Available at: [Accessed: 2015, January 15]. <>
14. UZEI. ©2013. Current development of domestic market [Aktuální vývoj vnitřního obchodu]. [Online]. Available at: [Accessed: 2015, August 27].
front cover

ISSN 1211-8516 (Print)

ISSN 2464-8310 (Online)

Current issue

Review Management System NEW Indexed in DOAJ