Acta Univ. Agric. Silvic. Mendelianae Brun. 2015, 63, 1051-1060
Published online 2015-06-28

Methods of Recruitment in the Czech and Slovak Organizations

Hana Urbancová1, Katarína Stachová2, Zdenko Stacho2

1Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 21 Praha 6-Suchdol, Czech Republic
2Department of Management, School of Economics and Management in Public Administration in Bratislava, Furdekova 16, 851 04 Bratislava, Slovak Republic

In the existing highly competitive environment, every organization’s goal is to hire quality employees. To be able to acquire quality employees, the HR processes related to employee hiring must be conducted properly within the organization. This paper uses primary research to identify and assess recruitment methods used by organizations in the Czech Republic and Slovakia, taking the employer’s brand building into account. The research was conducted on the basis of a questionnaire distributed among Czech (n = 364) and Slovak (n = 340) organizations. The results showed that employers in the Czech Republic most frequently present themselves to potential candidates via their organizations’ websites (43.7%), positive references (38.7%) and media advertisements (32.4%). A similar ranking obtains for Slovakia. Organization websites are used 47.5% of the time, positive references 42.5% of the time and media advertisements 33.2% of the time. In both countries, employees are hired for managerial positions primarily using the organization’s own resources, promoting the building of the employer’s brand.


This paper was supported by Czech University of Life Sciences Prague – wide internal grant agency [No. 20141002 – Human resource branding using of the new strategic trends in organizations in the Czech Republic].


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