Acta Univ. Agric. Silvic. Mendelianae Brun. 2015, 63, 927-935
Published online 2015-06-28

Design and Operationalization of Technological Business Models

Adam Jabłoński

Department of Management, University of Dąbrowa Górnicza (Wyższa Szkoła Biznesu w Dąbrowie Górniczej), Zygmunta Cieplaka Str. 1c, 41-300, Poland

The mechanisms of the network paradigm increasingly affecting the operation of companies form a new dimension of strategic management today. This applies also to the look at the design and operationalization of business models. Business models that become a source of competitive advantage in the market should have such a configuration that will provide the company with the capability to develop and grow in value. Innovation in particular determines this capability, which is the basis for the ability to create technologically new products and services. An interesting issue, not fully examined yet, is defining the principles of the design and operationalization of such business models in which technology determines their efficiency and effectiveness. These models may be technological business models. The aim of this paper is to discuss the important areas related to the design and operationalization of technological business models in the network environment and to present conclusions that are the basis for further research in this area. The author argues that in today’s, increasingly virtual reality effective and efficient tools for generating new value proposition for customers is the skillful design and use of technological business models developed by companies’ participation in the network environment. It is materialized in the form of achieving superior business results by the company.


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