Acta Univ. Agric. Silvic. Mendelianae Brun. 2015, 63, 587-593
Published online 2015-05-10

Humour in Experiential Marketing Campaigns and its Perception by Czech University Students

Ludmila Navrátilová, František Milichovský

Department of Management, Faculty of Business and Management, Brno University of Technology, Kolejní 4, 612 00 Brno, Czech Republic

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