Acta Univ. Agric. Silvic. Mendelianae Brun. 2015, 63, 533-537
Published online 2015-05-10

Methodology for Selection of Economic Performance Factors in the Area of Information and Communication Activities

Jana Hornungová

Department of Economics, Faculty of Business and Management, Brno University of Technology, Kolejní 4, 612 00 Brno, Czech Republic

The article presents one part of the research work of the author that is focused on the business performance. The aim of this paper is to find and introduce economic factors of corporate performance system that are important part of the performance, because can help to organization define and measure progress toward organizational goals. The aim also included the determination of Key Performance Indicators (KPIs). The first step for the evaluation of performance is the projective access. This approach is meant, that the performance in terms of the future development of the company it is possible to conclude on the basis of, and ongoing activities. In relation to this idea are as fundamental the economic indicators of the performance scale. To find these factors were used the theoretical information from the area of KPIs and data from primary research. This data were tested through mathematical-statistical analysis, in this case, directly on the basis of factor analysis.


This paper is supported by the Czech Science Foundation. Name of the Project: ‘Measuring Corporate Sustainability in Selected Sectors’. Registration No. 14-23079S.


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