Acta Univ. Agric. Silvic. Mendelianae Brun. 2014, 62, 1475-1485

https://doi.org/10.11118/actaun201462061475
Published online 2015-01-17

The Impact of the Location on the Price Offered by Accommodation Establishments in Urban Areas

Roman Švec1, Josef Navrátil2, Kamil Pícha3

1Department of Tourism and Marketing, Institute of Technology and Business in České Budějovice, Okružní 10, 370 01 České Budějovice, Czech Republic
2Department of Biological Disciplines, Faculty of Agriculture, University of South Bohemia in České Budějovice, Studentská 13, 370 05 České Budějovice, Czech Republic
3Department of Trade and Tourism, Faculty of Economics, University of South Bohemia in České Budějovice, Studentská 13, 370 05 České Budějovice, Czech Republic

The aim of this paper is to assess the relationship between the price of accommodation and the urban space and character of the place. The price and spatial connections (together with the quality of the provided services) become an important motive for clients when choosing a concrete accommodation establishment. As the competition is very difficult in the field of accommodation establishments and the supply multiply surpasses the demand, there is an intensive search for miscellaneous strategies of engaging in the competition. The built-up territory of the town České Budějovice was chosen as a model territory. The prices of the summer season 2012 have been entered into the analysis. The impact of the location was assessed on the level of the type of land-use. The distribution of the accommodation establishments in the studied is highly uneven, without any more significant tendency to the creation of the spatial clusters. It is fundamentally influenced especially by the distance of the historical center. A price map was formed identifying the zones with the above-average prices, as well as the zones with the highly below-average prices.

References

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