Acta Univ. Agric. Silvic. Mendelianae Brun. 2014, 62, 1257-1263
Published online 2015-01-17

How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence

Naďa Birčiaková, Jana Stávková, Martin Souček

Department of Marketing and Trade, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic


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