Acta Univ. Agric. Silvic. Mendelianae Brun. 2014, 62, 1257-1263

https://doi.org/10.11118/actaun201462061257
Published online 2015-01-17

How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence

Naďa Birčiaková, Jana Stávková, Martin Souček

Department of Marketing and Trade, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic

References

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9. TURČÍNKOVÁ, J., STÁVKOVÁ, J., SKÁLOVÁ, D., BIRČIAKOVÁ, N. 2014. Changes in Consumer Behavior in the EU after its Enlargement and due to the Economic Crisis. In: Recent Advances in Economics, Management and Marketing. 1. ed. Cambridge, MA, USA: WSEAS Press, 78–85.
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