Acta Univ. Agric. Silvic. Mendelianae Brun. 2013, 61, 2811-2819
Published online 2013-12-24

Regions and media from quantitative and qualitative perspectives: the case of Czech Republic

Jan Sucháček, Petr Seďa, Václav Friedrich

VŠB-TU Ostrava, Faculty of Economics, Sokolská třída 33, 70121 Ostrava 1, Czech Republic

Media become increasingly important in co-creating the image of spatial units at various scales. The situation is even more intriguing in transition/post-transitions countries, which were exposed to modernization trends in rather short, almost compressed periods. The article aims at showing how media shape the image of NUTS III regions in the Czech Republic. Comparisons show TV coverage embodies media agenda in a satisfactory manner as it has one of the highest impacts on the public on the one hand and is representative enough on the other. That is why TV coverage at the national level with contributions related to individual NUTS III in the Czech Republic was chosen as a point of departure. Thus, the objective of the paper is to analyze and interpret TV news related to NUTS III regions in the Czech Republic. This will be accomplished from both quantitative and qualitative perspectives. Quantitative analysis is focusing on the number of contributions related to the size of the region in question. Nonetheless, self-governing regions in the Czech Republic will be evaluated also from qualitative perspective when the composition of TV news will be accentuated. Although it is stated only seldom media analysis is of utmost importance in relation to regional development. In order to quantify and evaluate afore mentioned dependencies the methods of regression and correlation analysis will be utilized. Moreover, correspondence analysis and analysis of contingency tables will be used in the qualitative part of our research.


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