Acta Univ. Agric. Silvic. Mendelianae Brun. 2013, 61, 2801-2810
Published online 2013-12-24

Behaviour of Czech customers when buying food products

Halina Starzyczná, Michal Stoklasa, Pavla Sýkorová

Department of Marketing, School of Business Administration, Silesian University, Univerzitní nám. 1934/3, 733 40 Karviná, Czech Republic

This paper presents partial results of the primary research conducted through a questionnaire survey focused on the behaviour of Czech consumers when buying food, with regard to the behaviour of men and women. Specific objectives included are a brief outline of the theoretical issues examined and secondary research on the buying behaviour of consumers when buying food, based on available statistical data and information. After 1989, the quality of the market has changed, sales space has increased as well as the level of sales conditions. Offer in stores has widened. Recently the results of inspections of supervisory authorities show a lot of negative information, mainly relating to foreign chains. The supply of poor quality food is more common. Some food is offered even though it’s expired. The proposed premises are based on the current situation in the Czech retail market. Despite increased consumer awareness about the quality of food, the majority of respondents buy food in large commercial units (supermarket, hypermarket, discounts). The majority of respondents do not follow information on the packaging of food products, but follow the expiration date. Sales of food with expired shelf life or expiration date re-taped is usually notified by the supervisory authorities, therefore, is noticed by consumers. Buying behaviour of men and women shows some differences. Our results, however, have not proved any significant ones, although a small difference has emerged.


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