Acta Univ. Agric. Silvic. Mendelianae Brun. 2013, 61, 2191-2196
Published online 2013-12-24

Using of dynamic strategy model in innovation process

Monika Chobotová

Department Business and Administration, Silesia university in Opava, School of Business Administration in Karviná, Univerzitní náměstí 1934/3, 733 40 Karviná, Czech Republic

This paper incorporates a new scenario method which can use for formulate innovation strategy. The purpose of scenario is not to identify the most likely future, but to create a map of uncertainty — to acknowledge and examine the visible and hidden forces that directed toward the unknown future of a firm. Scenarios are used for capture a range of possibilities, good and bad, expected and surprising. They are designed to stretch our thinking about emerging changes and the opportunities and threats that may occur in the future. Scenario allows us to weigh our choices more carefully when making short-term and long-term strategic decisions.


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