Acta Univ. Agric. Silvic. Mendelianae Brun. 2013, 61, 935-940
Published online 2013-07-13

Success factors of agricultural company

Helena Chládková

Department of Management, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic

This paper focuses on developing a proposal to eliminate weaknesses in medium-sized farm and thus improving its market position. To determine the position of company’s products due to the competition, a BCG Matrix (Boston Consulting Group Matrix) was used. Financial Ratio Analysis was used to identify company’s financial situation. With the help of the situational analysis of the company’s internal environment, success factors, strengths and weaknesses were defined. Further the proposals were designed to remove the selected weaknesses. In the farm was identified the following strengths: quality of managers, long-term and stable customer-supplier relationships, selling commodities at optimum moisture content and purity, the use of subsidies and high milk yield cows. A weakness was mainly breeding pigs, missing website, company profitability and obsolete buildings. Amongst others was suggested to create website for the farm.


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