Acta Univ. Agric. Silvic. Mendelianae Brun. 2013, 61, 529-538
Published online 2013-04-24

Competitive space demand accelerator and its impacts on importance and sustainability of competitive advantages

Robert Zich, Jitka Veselá

Department of Management, Faculty of Business and Management, Brno University of Technology, Kolejní 2906/4, 612 00 Brno, Czech Republic

A determined effort of companies to improve their potential of success-ability through a development of their own competitiveness is very significantly reflected in the nature of their competitive environment. A question can be asked: what changes are introduced and what their mechanism is. The main objective of this article has been to define a theoretical background to a principle of a competitive space demands accelerator and its impacts on deterioration and sustainability of competitive advantages. The methodology used is based upon a success-ability concept. The success-ability concept describes behavior of companies in the way which – from the point of an approach to competitiveness development – is able to identify specific features, frequently neglected by conventional approaches. Presented paper defines a mechanism of growing level of demands of competitive environment especially in the context of three key factors – company, its competitors and customers and their needs. The paper explains a paradox - an endeavor to gain higher level of advantage results in a rapid deterioration of new, achieved level of such advantage, in the sense of a lead over competitors, practically very soon after securing of such advantage.


23 live references