Acta Univ. Agric. Silvic. Mendelianae Brun. 2009, 57, 343-350
Published online 2014-10-07

Analysis of company success potential from the point of view of success-ability

Robert Zich

Ústav managementu, Fakulta podnikatelská, Vysoké učení technické v Brně, Kolejní 2906/4, 612 00 Brno, Česká republika

The success-ability conception represents a specific approach to company competitive strategy crea­tion. Because of a different philosophy especially as regards the concept of competitive advantages, it requires a specific approach to evaluation of a company’s market position from the point of view of its competitiveness. Basic evaluation includes four perspectives evaluating the profile of company competitiveness, suitability of the adopted approach, ability to develop the adopted approach and eva­lua­tion from the point of view of the benefit for the customer together with the ability of the competition to imitate the company’s approach. This method has application not only in the area of company strategy creation but it can also be used when investigating the competitiveness of companies.


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