Acta Univ. Agric. Silvic. Mendelianae Brun. 2008, 56, 189-198
Published online 2014-10-17

The influence of education on chosen typographical characteristics perception in documents

Petra Talandová, Jiří Rybička

Ústav informatiky, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

This paper concentrates on the problems of documents quality evaluation and perception. It presents the results of our own research which was made at our faculty in last months. The research was aimed at marketing materials, their quality and their evaluation by customers. After another comparative research we have concentrated on the question of typography and its evaluation by customers. It has been proved that typography, although not very visible for many readers, does influence readers' evaluation of the whole document.
Quality evaluation is influenced by what readers usually see around them but also by what are they taught at schools. For that reason we should influence readers and teach them how should be documents designed. Future specialist should know about this problem.
Aim of the research was to find how typography influences readers and whether is the typographic quality evaluation influenced by teaching at school. We have been comparing two groups of respondents, of which one was influenced by typography education and one was not. Respondent were asked to fill in a questionnaire which concentrated on right and wrong characteristic of the text. Result analysis has proved that the group influenced by typography lessons had better results. These conclusions will be applied in the new education plan for an innovation of education courses.


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