Acta Univ. Agric. Silvic. Mendelianae Brun. 2006, 54, 225-238
Published online 2014-12-01

The teoretical aspects of the methodology draft of strategy of the crisis management in existing enterprise

Petra Cyvínová

Ústav managementu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

The crisis is a conception, which is very often used in a lot of situations at the present – crisis of environment, political crisis and also enterprise crisis. If we aim at an attention to the enterprise crisis, so we can comprehend the crisis as a variation from a normal state, which limits or makes it impossible for the company to execute its basic objectives. The impacts of this situation can infringe notably the company, its employee, products, services and goodwill.
A lot of factors exist, which influence and threaten the enterprises. It is very important to learn to diagnose and identify the approaching problems or crises in time and be able to resolve these problems and crises, because the enterprise crisis is a common part of sphere of business in our society.
Identification of real causes of the enterprise crisis, nomination of the crisis management, shot-term centralization of the competences in management‘s hands, realization of the complex of the curative measures, definition and enforcement of the new corporate strategy belong among the fundamentals in crisis management organization.
The paper is focused on the methodical procedure, with the help of this procedure it is possible find the factors in the company, which can lead to the existence of the crisis situations in the enterprise. The enterprises can formulate the subjects and recommendation on the basis of this methodical procedure, which would lead to solving cause and after-effects of the crisis and the enterprise can determine the choice of strategy with reference to an internal and external company position, which means that the enterprises determine measures and process to limit or eliminate the crisis. The study has methodical character and can be used in the enterprises.


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