Acta Univ. Agric. Silvic. Mendelianae Brun. 2005, 53, 289-302
Published online 2014-12-27

Importance of industrial classification of economic activities for teaching merchandising

Radmila Presová

Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

Business subjects in any national economy perform activities results of which are products, services or goods directly distributed to the market network. Volume of products differs according to the level of operational facilities, number of producers and the level of their facilities. Based on the development of information technology, there arise new specialization fields and new ranges of goods. Classification criteria are developed to qualify level of production and for enlistment of a firm to a particular branch. Currently the criteria of production classification are being developed. The understanding of these principles is particularly important on the bachelor level of the specialization Trade Management, where students are getting acquainted with the characteristics of goods, creative and degradation influences on utility, etc. Students are encouraged to understand how the quality and criteria mentioned above influence market prices. Teaching emphasis is put on the complexity of food assortment and the knowledge of Czech and EU legalislation relating to hygienic aspects and health quality of production, processing, and selling of food products. This complex procedure enables to obtain an overall survey of the origin of particular products, their catering, and sales. This means that the students obtain an idea about the complexity of relations existing among the origin of products, their sales and their consumption.


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