Acta Univ. Agric. Silvic. Mendelianae Brun. 2004, 52, 135-142
Published online 2015-06-17

Analysis of attractiveness of the wine-production industry in the Czech Republic

Pavel Tomšík, Pavel Žufan

Ústav managementu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

The paper is a part of solution of a post-doctorate grant awarded by the Grant Agency of the Czech republic (GAČR No. 402/02/P059) connected with the grant awarded by the Ministry of agriculture (NAZV) no. QF 3276, and it focuses on environmental analysis of the wine-production industry in the Czech republic. The paper describes the attractiveness of the Czech wine-production industry using the industry attractiveness evaluation matrix. It discusses the key attractiveness criteria for evaluating an industry, and evaluates them with regard to the wine-production industry, which is evaluated as above-average attractive, especially due to the size of the market, its growth potential, and profitability of wine-producing firms.


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